I’m an End-to-end Product Designer who delivers quality products on time

Stockholm based product designer with a background in architecture & motion design. I approach every project with a learning mindset, adaptability and strong focus on crafting scalable solutions that address user needs.

💪🏽✨My superpowers ✨💪🏽

Systems Thinking

Multidisciplinary design foundation

Design + Code collaboration

Streamlined UXR processes for staying aligned with evolving user needs.

Co-created Design systems to enhance workflow efficiency.

Translates business goals to user centric solutions.

Streamlined UXR processes for staying aligned with evolving user needs. Co-created Design systems to enhance workflow efficiency. Translates business goals to user centric solutions.

- S e l e c t e d W o r k s -

Flowbox, 2024

Reduced churn & addressed evolving user needs through product revamp

I redesigned the legacy content management platform, Publish, enhancing its usability and functionality. This overhaul led to an 83% increase in user satisfaction by streamlining workflows, addressing key pain points for users and design system documentation.

B2B • SaaS • Digital Marketing • Ecommerce

Flowbox, 2023

Created a new widget that drove conversion & ensured scalability of widget components

I designed a customizable grid widget that boosted the homepage conversion rates for ecommerce clients while ensuring the scalability of our product post-MVP.

B2B • SaaS • Digital Marketing • Ecommerce

The Asia Foundation, 2022

Researched & designed a user-centered app in 4 months ensuring accessibility & timely delivery of nutrition

I designed a fast and scalable solution from the ground up to identify and provide nutrition during the Sri Lankan food crisis, benefiting over 10,000 lives.

Mobile app design • B2C • Food & Delivery

Created visual identities & motion graphics to enhance brand storytelling and user engagement

Client projects, 2022

A collection of client and fun projects including branding, animation & illustration.

Interaction Design • Animation • Branding • Illustration

Endorfinas, 2022

Redesigned a website for user engagement

Revamping brands to expand and retain customers using UX strategies based on research and a relook into site information architecture.

Website design • B2C • Digital Marketing

I write occasionally

2 min read • Sep 24, 2023
5 min read • Jul 07, 2023
2 min read • Nov 06, 2022

My colleagues say that I’m…

Product Designer, Flowbox

“Anjali's outstanding personality shines through in her remarkable designs, her readiness to assist colleagues and offer meaningful feedback. Her insatiable curiosity and dedication to deepening her knowledge have greatly benefited our entire team.”

Arezou photo

Product Manager, Flowbox

“Working together, I’ve witnessed her genuine commitment to learning, growing in product and design. What sets her apart is not just her enthusiasm but also her openness to feedback, making her an invaluable team member. ”

Marina photo

Sr. Frontend Developer, Flowbox

“Her adeptness in contributing to the organization of the design system was particularly noteworthy, demonstrating both foresight and a commitment to maintaining operational excellence.

Alejandro photo

“Anjali is a product designer with a great eye for detail, and talent for turning concepts into visual elements and designs. She's also dedicated, with positive attitude and great collaborative spirit. She was a valuable asset to our team.”

CTO, Flowbox

Sumbu photo

“Anjali is curious, commitment to innovation and has an open communication, which has been valuable in team projects and showcases her leadership qualities.

PM, Hyper Island