Hej!

I'm Anjali

A Product Designer

in

Stockholm

designing

Stockholm

products that give businesses a competitive edge.

designing products that give businesses a competitive edge.

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I design scalable B2B products using data-informed design decisions that align with customer needs and business goals.

SaaS ・

B2B2C ・

Digital Marketing ・

ECommerce

Rethinking content management at Flowbox

I led the revamp of Publish, a content management platform, migrating all companies to the latest version within four months. I simplified a complex workflow by improving system validations, enhancing error detection, and implementing preventive measures to reduce failures.

100% adoption rate of Publish 2.0

~36% reduction in support tickets

SaaS ・

B2B2C ・

Digital Marketing ・

ECommerce

Rethinking content management at Flowbox

100% adoption rate of Publish 2.0

~36% reduction in support tickets

SaaS ・

B2B2C ・

Digital Marketing ・

ECommerce

Scaling Ratings & Reviews at Flowbox

I led the end-to-end design of Flowbox’s Ratings & Reviews, scaling it post-launch for a stronger product-market fit and co-created a design system with design and development teams.

≈25% increase in user engagement

3.4% growth in client base

SaaS ・

B2B2C ・

Digital Marketing ・

ECommerce

Scaling Ratings & Reviews at Flowbox

I led the end-to-end design of Flowbox’s Ratings & Reviews, scaling it post-launch for a stronger product-market fit and co-created a design system with design and development teams.

≈25% increase in user engagement

3.4% growth in client base

SaaS ・

B2B2C ・

Digital Marketing ・

ECommerce

Scaling Ratings & Reviews at Flowbox

I led the end-to-end design of Flowbox’s Ratings & Reviews, scaling it post-launch for a stronger product-market fit and co-created a design system with design and development teams.

≈25% increase in user engagement

3.4% growth in client base

Mobile app design ・

B2C ・

Logistics

Scaling a nutrition delivery program amidst a food crisis

I led the design of a nutrition delivery app for The Asia Foundation, successfully delivering nutrition to over 10,000 citizens in northern Sri Lanka within 3 months.

MVP launched in 3 months

Mobile app design ・

B2C ・

Logistics

Scaling a nutrition delivery program amidst a food crisis

I led the design of a nutrition delivery app for The Asia Foundation, successfully delivering nutrition to over 10,000 citizens in northern Sri Lanka within 3 months.

MVP launched in 3 months

Mobile app design ・

B2C ・

Logistics

Scaling a nutrition delivery program amidst a food crisis

I led the design of a nutrition delivery app for The Asia Foundation, successfully delivering nutrition to over 10,000 citizens in northern Sri Lanka within 3 months.

MVP launched in 3 months

Opportunity・

SaaS ・

B2B ・

Cyber security

Building a data analytics platform for actionable threat intelligence

I designed a web application that transformed the Cyber Daily email into actionable cyber intelligence, allowing users to upload their tech stack and correlate it with daily threat data.

Opportunity・

SaaS ・

B2B ・

Cyber security

Building a data analytics platform for actionable threat intelligence

I designed a web application that transformed the Cyber Daily email into actionable cyber intelligence, allowing users to upload their tech stack and correlate it with daily threat data.

Opportunity・

SaaS ・

B2B ・

Cyber security

Building a data analytics platform for actionable threat intelligence

I designed a web application that transformed the Cyber Daily email into actionable cyber intelligence, allowing users to upload their tech stack and correlate it with daily threat data.

Opportunity ・

Product design ・

Motion design

Design concepts

A collection of product and digital design concepts for clients, businesses & some for just fun.

Opportunity ・

Product design ・

Motion design

Design concepts

A collection of product and digital design concepts for clients, businesses & some for just fun.

Opportunity ・

Product design ・

Motion design

Design concepts

A collection of product and digital design concepts for clients, businesses & some for just fun.

Design research・

Speculative design ・

Critical design ・

Data, privacy & surveillance

ExoWill - Designing for the death of free will

I designed a speculative wearable that explores the ethical implications of algorithmic control and the loss of free will in a surveillance-driven future.

Design research・

Speculative design ・

Critical design ・

Data, privacy & surveillance

ExoWill - Designing for the death of free will

I designed a speculative wearable that explores the ethical implications of algorithmic control and the loss of free will in a surveillance-driven future.

Design research・

Speculative design ・

Critical design ・

Data, privacy & surveillance

ExoWill - Designing for the death of free will

I designed a speculative wearable that explores the ethical implications of algorithmic control and the loss of free will in a surveillance-driven future.

Experience

Role

Projects

Skills

Product Design Consultant

2024 - Present, Stockholm

Role

XR Solutions

UI design & IA for an internal SaaS tool for client data management to enhance usability and optimize user flows.

Project

UI design
Prototyping
Design systems
User testing
Documentation

Skills

Fasuki

Research and design for an ecommerce product at the pre-seed stage to prioritize features and ensure a targeted launch.

Project

Product vision
UX research
UI design
Prototyping

Skills

Product Designer / Flowbox

2023 - 2024, Stockholm

Role

Revamping a content management tool to achieve 100% adoption rate.
Scaling Ratings and Reviews for a better product market fit.
Co-creating Flowbox design system to enhance work efficiency of tech and design teams.

Projects

Product vision
UX Research
UI design
Prototyping
User testing
Workshop facilitation
Design systems
Documentation
Quality assurance
Marketing materials

Skills

Product Design Consultant / Endorfinas

2022, Barcelona (Remote)

Role

E-commerce website redesign to increase user engagement.
Endorfinas website redesign to increase traffic.

Projects

UI design
UX research
Prototyping
User testing

Skills

Product Design Consultant / The Asia Foundation

2022, SriLanka (Remote)

Role

Scaling a nutrition delivery program amidst a food crisis.

Project

UI design
UX research
Prototyping
User testing
Documentation
Workshop facilitation

Skills

Product Design Consultant

2022, India

Role

Redesign of a football academy website to increase user engagement.
Website design and marketing materials for a new boutique.

Projects

UI design
UX research
Prototyping
User testing

Skills

See what people have to say

FV
Romane Braun
Product Designer at Flowbox
" Anjali's outstanding personality shines through in her remarkable designs, her readiness to assist colleagues and offer meaningful feedback. Her insatiable curiosity and dedication to deepening her knowledge have greatly benefited our entire team.”
FV
Arezou Solouki
Senior Product Manager at Flowbox
“Working together, I’ve witnessed her genuine commitment to learning, growing in product and design. What sets her apart is not just her enthusiasm but also her openness to feedback, making her an invaluable team member. ”
FV
Alejandro Ramírez
CTO at Flowbox
“Anjali is a product designer with a great eye for detail, and talent for turning concepts into visual elements and designs. She's also dedicated, with positive attitude and great collaborative spirit. She was a valuable asset to our team.”
FV
Marina Martynenko
Senior Frontend Developer at Flowbox
“Her adeptness in contributing to the organization of the design system was particularly noteworthy, demonstrating both foresight and a commitment to maintaining operational excellence.”
FV
Sumbu Temo
Program Manager at Hyper Island
“Anjali is curious, commitment to innovation and has an open communication, which has been valuable in team projects and showcases her leadership qualities.”

Hello. I'm Anjali.

I'm an end-to-end product designer who helps B2B businesses build scalable products using data-driven design.

I'm a Stockholm based Product Designer. For the past 3 years, I’ve worked with multiple start-ups and scaleups primarily with B2B SaaS products. My architectural background allows me to seamlessly shift between big-picture thinking and detail-oriented work, collaborate cross-functionally, and balance user needs with business goals.

I specialize in creating scalable solutions for B2B SaaS products across web and mobile platforms, ensuring they are visually compelling, user-centric, and aligned with business goals. I also help with building interactive landing pages and marketing materials to enhance product promotion. I’m always open to connecting—whether for exciting projects, new roles, or just to chat about design. Feel free to reach out!

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